Ferrell reads news as Ron Burgundy

Burnley and Pendle Citizen: Will Ferrell stayed in character as Ron Burgundy for the newscast Will Ferrell stayed in character as Ron Burgundy for the newscast

Will Ferrell gave US TV viewers a treat when he broadcast the news as his Anchorman alter-ego Ron Burgundy.

Dressed in the character's burgundy blazer and striped tie and sporting his moustache, the actor anchored the KXMB evening newscast in Bismarck, North Dakota.

As the show started, Will announced: "I'm Ron Burgundy, thank you for joining us tonight," and then started reading out the headlines in his character's distinctive voice, while making exaggerated eye blinks.

Will also clowned around, popping into co-anchor Amber Schatz's screen while she read a story and telling her after a commercial break, "Amber, you look lovely tonight" before asking her if she was married. When she told him she wasn't married, he replied: "Well I am, so don't get any ideas."

In one segment he was asked how long it took him to grow his facial hair, and he quipped: " This? About 20 minutes!"

The news team expected Will to end with his "Stay classy" catchphrase, but he missed the cue, saying: "What? Am I supposed to read that?"

The crew got to hear him say "Stay classy, Bismarck," during the credits, but his microphone had already been cut off. "He did say it, it just didn't air," Amber said.

The online video of the 30-minute newscast is part of a widespread marketing campaign for the sequel to the 2004 film, Anchorman: The Legend Continues, which has included Dodge Durango commercials, a new Ben And Jerry's ice cream flavour named Scotchy Scotch Scotch, and Ron's own exhibit at the Newseum in Washington DC.

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