Pendle council in sex toys logo gaffe

Burnley and Pendle Citizen: Pendle Council Pendle Council

COUNCILLORS have scrapped a new logo after critics said it was too similar to a trademark for an online sex toy shop.

The heart-shaped design, drawn up by Pendle councillor James Starkie, was said to be too close to international retailer Lovehoney’s logo.

The company sells more than 400 own brand products, and holds the licence to design, make and sell adult toys based on the hugely popular Fifty Shades of Grey books by E L James.

Now councillors have voted to go back to the drawing board after the elections after initially agreeing a £3,00 budget and spending dozens of hours of council officers’ time on the project.

Coun Ann Kerrigan told a full council meeting: “A similar logo belongs to another organisation and it really does concern me because do we want Pendle to share a logo with a sex shop like Lovehoney?

“It wouldn’t do much for Pendle and I don’t think we should be associating our logo with this kind of thing.”

Coun Tony Greaves said: “There is one particular item on the website which might be useful, given Pendle’s climate, something called a waterproof vibrator.”

Coun Starkie had come up with the designs as part of a ‘Brand Pendle’ exercise, to replace the borough’s Pendle Hill inspired emblem and celebrate the district’s 40th anniversary.

He has previously defended the initiative, saying it was ‘designed to change hearts and minds so that we can all have pride in Pendle.”

But the slogan associated with the redesign - Pendle - The In Place to Live, Work and Play - was dismissed as ‘Mars bar marketing’ by Lib Dem councillor David Whipp.

Coun Ken Hartley, another Lib Dem, also said that the designs, set to appear on signs across Pendle, had him ‘reaching for his blood pressure medication’.

Councillors have now agreed to defer the marketing exercise so the authority’s scrutiny committee can take it up after the next borough elections.

Labour’s Coun Richard Smith said: “I am not convinced about the cost of this or the cost in officer time. I understand the idea but I don’t agree with the designs.”

Council leader Coun Joe Cooney said: “It really was never about rebranding the council but promoting the things that are great about Pendle, all the great places we have to live and work.

“I accept that we have probably got sidetracked on one particular part of this but it was all about the concept and idea of it.”

A spokesman from Love Honey said: "We are very disappointed that Pendle councillors have rejected their new logo because of its likeness to ours.

'Lovehoney is Britain's biggest online sex toy retailer. Our turnover grew by 50 per cent in the last year. We have thousands and thousands of satisfied customers.

"We'd like to spread a little sexual happiness to the good people of Pendle who buy our products in huge numbers. If any of the councillors who objected to the logo would like to contact us, we will happily supply them with a free sex toy of their choice."

Pendle MP Andrew Stephenson said: “This was an idea that was brought up and designed by one councillor free of charge.

“Coun Starkie thought it was a good idea, and came up with some concepts to present to councillors, but that means no taxpayers’ money has been spent on this.

“It’s coming up to election time, and this sounds like pretty low political mischief making from people who should be spending their time on better things.”

Lovehoney was founded in 2002 by former magazine editor Richard Longhurt, and Neal Slateford.

In 2011, it bought erotic retailer Coco de Mer, which has a flagship store in Covent Garden, London, giving it a high street presence, although Coco de Mer still operates under its own brand.

Comments (26)

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9:35am Mon 24 Feb 14

useyourhead says...

Almost identical, NOT.
Almost identical, NOT. useyourhead

10:39am Mon 24 Feb 14

MickAH says...

'Lovehoney is Britain's biggest online sex toy retailer. Our turnover grew by 50 per cent in the last year. We have thousands and thousands of satisfied customers.

"We'd like to spread a little sexual happiness to the good people of Pendle who buy our products in huge numbers. If any of the councillors who objected to the logo would like to contact us, we will happily supply them with a free sex toy of their choice."

Sounds like Mr Greaves has already had a 'flick' through there catalogue and has decided on his 'toy'.
'Lovehoney is Britain's biggest online sex toy retailer. Our turnover grew by 50 per cent in the last year. We have thousands and thousands of satisfied customers. "We'd like to spread a little sexual happiness to the good people of Pendle who buy our products in huge numbers. If any of the councillors who objected to the logo would like to contact us, we will happily supply them with a free sex toy of their choice." Sounds like Mr Greaves has already had a 'flick' through there catalogue and has decided on his 'toy'. MickAH

10:42am Mon 24 Feb 14

Izanears says...

There are a number of points worth mentioning here.
1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?
2. How much rebranding will you get for a budget of £3.00?
3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.
There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear. Izanears

11:32am Mon 24 Feb 14

David Richardson says...

Not being funny there is a resemblance between the two logos but it is not like they are identical..

I'm neither for or against the new branding, the costs seem fairly low too.... but what I do like is for the Council to be focused on jobs and enterprise and I think that this re-branding is part of that focus.
Not being funny there is a resemblance between the two logos but it is not like they are identical.. I'm neither for or against the new branding, the costs seem fairly low too.... but what I do like is for the Council to be focused on jobs and enterprise and I think that this re-branding is part of that focus. David Richardson

11:38am Mon 24 Feb 14

POW WOW says...

Thought it looked synonymous with the walls ice cream logo. Either way the designer is in breach of some intellectual property rights !!!!!!!
Thought it looked synonymous with the walls ice cream logo. Either way the designer is in breach of some intellectual property rights !!!!!!! POW WOW

12:19pm Mon 24 Feb 14

HecticBigBoy says...

Izanears wrote:
There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.
you can put lipstick on a pig but its still a pig
[quote][p][bold]Izanears[/bold] wrote: There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.[/p][/quote]you can put lipstick on a pig but its still a pig HecticBigBoy

12:30pm Mon 24 Feb 14

ashincolne says...

Pendle is one of the most beautiful areas in the country, we have world class businesses based here and it has towns and communities that we can be truly proud of. I think the concept of rebranding Pendle is great but something appears to have gone a little astray here. Onwards and upwards let's keep making Pendle a place it's people can be proud of.
Pendle is one of the most beautiful areas in the country, we have world class businesses based here and it has towns and communities that we can be truly proud of. I think the concept of rebranding Pendle is great but something appears to have gone a little astray here. Onwards and upwards let's keep making Pendle a place it's people can be proud of. ashincolne

12:35pm Mon 24 Feb 14

dis-illusioned Rover says...

HecticBigBoy wrote:
Izanears wrote:
There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.
you can put lipstick on a pig but its still a pig
..... and you can't polish a turd !!
[quote][p][bold]HecticBigBoy[/bold] wrote: [quote][p][bold]Izanears[/bold] wrote: There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.[/p][/quote]you can put lipstick on a pig but its still a pig[/p][/quote]..... and you can't polish a turd !! dis-illusioned Rover

12:36pm Mon 24 Feb 14

mmickk says...

Most Councillors are a bunch of Thwaites anyway lol
Most Councillors are a bunch of Thwaites anyway lol mmickk

1:40pm Mon 24 Feb 14

Lord_Lucan says...

I hope all councillors will declare their free sex toy in the Council's Register if Gifts and Hospitality. It will make interesting reading.
I hope all councillors will declare their free sex toy in the Council's Register if Gifts and Hospitality. It will make interesting reading. Lord_Lucan

2:02pm Mon 24 Feb 14

It's a spade! says...

Always said the Council were a bunch of c@cks. I didn't know they were made of rubber and battery operated!

Still, it will be the first time a Council has ever brought pleasure to anyone!
Always said the Council were a bunch of c@cks. I didn't know they were made of rubber and battery operated! Still, it will be the first time a Council has ever brought pleasure to anyone! It's a spade!

2:23pm Mon 24 Feb 14

tonygreaves says...

"1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?"

A friend of ours did an internet search to find shapes that matched the proposed "Silly Squiggles" logo. Top of the list came...

The online sex shop was just an amusing diversion. There are real problems with the proposed "branding" of Pendle.

1. Not the right time to mess about with marketing the Council when it has been forced to make another £2 million of spending cuts and is struggling to maintain its services.

2. Proposed new logo is meaningless - just a "Silly Squiggle" (and, it now seems, a sleazy one).

3. Proposed slogan is also meaningless and not in any way distinctive to describe all the wonderful things there are here in Pendle. Already used by dozens of Councils and other bodies (try Broughton Hall for a start).

4. Proposed boundary signs very badly designed - and do we want signs at every entrance to Pendle saying "Pendle - sponsored by Boundary Mill" or whoever?

All in all a very sensible decision by the Council, more or less unanimous, to support my motion to go back to the drawing board.

Tony Greaves
"1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?" A friend of ours did an internet search to find shapes that matched the proposed "Silly Squiggles" logo. Top of the list came... The online sex shop was just an amusing diversion. There are real problems with the proposed "branding" of Pendle. 1. Not the right time to mess about with marketing the Council when it has been forced to make another £2 million of spending cuts and is struggling to maintain its services. 2. Proposed new logo is meaningless - just a "Silly Squiggle" (and, it now seems, a sleazy one). 3. Proposed slogan is also meaningless and not in any way distinctive to describe all the wonderful things there are here in Pendle. Already used by dozens of Councils and other bodies (try Broughton Hall for a start). 4. Proposed boundary signs very badly designed - and do we want signs at every entrance to Pendle saying "Pendle - sponsored by Boundary Mill" or whoever? All in all a very sensible decision by the Council, more or less unanimous, to support my motion to go back to the drawing board. Tony Greaves tonygreaves

2:31pm Mon 24 Feb 14

A Darener says...

dis-illusioned Rover wrote:
HecticBigBoy wrote:
Izanears wrote:
There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.
you can put lipstick on a pig but its still a pig
..... and you can't polish a turd !!
Actually you can....see Mythbusters, they did.
[quote][p][bold]dis-illusioned Rover[/bold] wrote: [quote][p][bold]HecticBigBoy[/bold] wrote: [quote][p][bold]Izanears[/bold] wrote: There are a number of points worth mentioning here. 1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website? 2. How much rebranding will you get for a budget of £3.00? 3. It will be a waste of taxpayers money trying to rebrand Pendle. As the saying goes, you can't make a silk purse out of a sows ear.[/p][/quote]you can put lipstick on a pig but its still a pig[/p][/quote]..... and you can't polish a turd !![/p][/quote]Actually you can....see Mythbusters, they did. A Darener

2:58pm Mon 24 Feb 14

Cllr James Keith Starkie says...

tonygreaves wrote:
"1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?"

A friend of ours did an internet search to find shapes that matched the proposed "Silly Squiggles" logo. Top of the list came...

The online sex shop was just an amusing diversion. There are real problems with the proposed "branding" of Pendle.

1. Not the right time to mess about with marketing the Council when it has been forced to make another £2 million of spending cuts and is struggling to maintain its services.

2. Proposed new logo is meaningless - just a "Silly Squiggle" (and, it now seems, a sleazy one).

3. Proposed slogan is also meaningless and not in any way distinctive to describe all the wonderful things there are here in Pendle. Already used by dozens of Councils and other bodies (try Broughton Hall for a start).

4. Proposed boundary signs very badly designed - and do we want signs at every entrance to Pendle saying "Pendle - sponsored by Boundary Mill" or whoever?

All in all a very sensible decision by the Council, more or less unanimous, to support my motion to go back to the drawing board.

Tony Greaves
Is this the same 'tonygreaves' that turned up late for the meeting when BrandPendle was being discussed and then promptly declared, before anything was discussed, before anything was shown, that "it was a load of rubbish?"
What is particularly disappointing with these people's response is that there are no alternative proposals, no vision, no direction of how Pendle, as a whole - it isn't just the Council - can promote itself to encourage our economic future.
The above response is poorly argued and oddly, quite ironic.
[quote][p][bold]tonygreaves[/bold] wrote: "1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?" A friend of ours did an internet search to find shapes that matched the proposed "Silly Squiggles" logo. Top of the list came... The online sex shop was just an amusing diversion. There are real problems with the proposed "branding" of Pendle. 1. Not the right time to mess about with marketing the Council when it has been forced to make another £2 million of spending cuts and is struggling to maintain its services. 2. Proposed new logo is meaningless - just a "Silly Squiggle" (and, it now seems, a sleazy one). 3. Proposed slogan is also meaningless and not in any way distinctive to describe all the wonderful things there are here in Pendle. Already used by dozens of Councils and other bodies (try Broughton Hall for a start). 4. Proposed boundary signs very badly designed - and do we want signs at every entrance to Pendle saying "Pendle - sponsored by Boundary Mill" or whoever? All in all a very sensible decision by the Council, more or less unanimous, to support my motion to go back to the drawing board. Tony Greaves[/p][/quote]Is this the same 'tonygreaves' that turned up late for the meeting when BrandPendle was being discussed and then promptly declared, before anything was discussed, before anything was shown, that "it was a load of rubbish?" What is particularly disappointing with these people's response is that there are no alternative proposals, no vision, no direction of how Pendle, as a whole - it isn't just the Council - can promote itself to encourage our economic future. The above response is poorly argued and oddly, quite ironic. Cllr James Keith Starkie

3:25pm Mon 24 Feb 14

HarryBosch says...

If signs on every entrance to Pendle said "Sponsored by Lovehoney" and displayed said logo - far from deterring visitors, I'm quite sure it will encourage them.
They need to lighten up a bit!
If signs on every entrance to Pendle said "Sponsored by Lovehoney" and displayed said logo - far from deterring visitors, I'm quite sure it will encourage them. They need to lighten up a bit! HarryBosch

3:40pm Mon 24 Feb 14

DarkBlueBox1 says...

Says more about the browsers of the Cllrs concerned and their internet histories.

Did Lord Greaves borrow a computer from his friend Lord Rennard?.
Says more about the browsers of the Cllrs concerned and their internet histories. Did Lord Greaves borrow a computer from his friend Lord Rennard?. DarkBlueBox1

4:21pm Mon 24 Feb 14

Mike Blomeley says...

There's one thing you can guarantee with Pendle's Lib-Dems. If it's their idea, it's the greatest since the wheel was invented (they probably believe they did that) and if it isn't, they rubbish it. Pendle's politics is much the worse for their malign influence.
There's one thing you can guarantee with Pendle's Lib-Dems. If it's their idea, it's the greatest since the wheel was invented (they probably believe they did that) and if it isn't, they rubbish it. Pendle's politics is much the worse for their malign influence. Mike Blomeley

5:40pm Mon 24 Feb 14

TheCaveman says...

Oh please......what will councils come up with next to waste taxpayers money? - there's nothing wrong with the new logo, having spent the money just get on with it.

I'm self-employed - I wish I had so much time to waste on trivialities like this.
Oh please......what will councils come up with next to waste taxpayers money? - there's nothing wrong with the new logo, having spent the money just get on with it. I'm self-employed - I wish I had so much time to waste on trivialities like this. TheCaveman

5:51pm Mon 24 Feb 14

It's a spade! says...

Welcome to Pendle - "Sponsored by Viagra - Working harder for you!"

Or

Welcome to Pendle - "Strap on and enjoy the ride!"

This has surely got to be in the next series of "The Wright Stuff" Ben Elton would love this.

Hilarious!
Welcome to Pendle - "Sponsored by Viagra - Working harder for you!" Or Welcome to Pendle - "Strap on and enjoy the ride!" This has surely got to be in the next series of "The Wright Stuff" Ben Elton would love this. Hilarious! It's a spade!

7:03pm Mon 24 Feb 14

sineaters says...

looks to me moor like a soap brand
looks to me moor like a soap brand sineaters

9:11pm Mon 24 Feb 14

Catty girl says...

If the council had looked at the Lovehoney catalogue they would have found there top seller was an item called the Hitachi Magic Wand! Just what the council need I think ha ha Lol! Oh and by the way they are magic girls!
If the council had looked at the Lovehoney catalogue they would have found there top seller was an item called the Hitachi Magic Wand! Just what the council need I think ha ha Lol! Oh and by the way they are magic girls! Catty girl

9:43pm Mon 24 Feb 14

M Foster says...

ashincolne wrote:
Pendle is one of the most beautiful areas in the country, we have world class businesses based here and it has towns and communities that we can be truly proud of. I think the concept of rebranding Pendle is great but something appears to have gone a little astray here. Onwards and upwards let's keep making Pendle a place it's people can be proud of.
ashincolne - Do you visit Nelson much? Is it on a parr with Colne such that all of Pendle can be classed the same? They are miles apart - although less than three. I know where I feel happiest - it is in Colne, and I don't live there - yet. Sorry, but the state of Nelson depresses and upsets me such that I keep away if at all possible.
[quote][p][bold]ashincolne[/bold] wrote: Pendle is one of the most beautiful areas in the country, we have world class businesses based here and it has towns and communities that we can be truly proud of. I think the concept of rebranding Pendle is great but something appears to have gone a little astray here. Onwards and upwards let's keep making Pendle a place it's people can be proud of.[/p][/quote]ashincolne - Do you visit Nelson much? Is it on a parr with Colne such that all of Pendle can be classed the same? They are miles apart - although less than three. I know where I feel happiest - it is in Colne, and I don't live there - yet. Sorry, but the state of Nelson depresses and upsets me such that I keep away if at all possible. M Foster

10:19pm Mon 24 Feb 14

will12 says...

Apart from a TOTAL WASTE of tax-payers money, we now have a party political debate !!!!

Let's face it guys Nelson should be flattened and laid to rest in peace, but because it is the money-laundering capital of the UK then Business is booming, and that is plain to see with the expense spent on motors anf houses, so maybe the sign should be that of a plant, a bag, or something bazaar like that, and perhaps it could get paid for without council monies ;-)
Apart from a TOTAL WASTE of tax-payers money, we now have a party political debate !!!! Let's face it guys Nelson should be flattened and laid to rest in peace, but because it is the money-laundering capital of the UK then Business is booming, and that is plain to see with the expense spent on motors anf houses, so maybe the sign should be that of a plant, a bag, or something bazaar like that, and perhaps it could get paid for without council monies ;-) will12

7:08am Tue 25 Feb 14

hasslem hasslem says...

tonygreaves wrote:
"1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?"

A friend of ours did an internet search to find shapes that matched the proposed "Silly Squiggles" logo. Top of the list came...

The online sex shop was just an amusing diversion. There are real problems with the proposed "branding" of Pendle.

1. Not the right time to mess about with marketing the Council when it has been forced to make another £2 million of spending cuts and is struggling to maintain its services.

2. Proposed new logo is meaningless - just a "Silly Squiggle" (and, it now seems, a sleazy one).

3. Proposed slogan is also meaningless and not in any way distinctive to describe all the wonderful things there are here in Pendle. Already used by dozens of Councils and other bodies (try Broughton Hall for a start).

4. Proposed boundary signs very badly designed - and do we want signs at every entrance to Pendle saying "Pendle - sponsored by Boundary Mill" or whoever?

All in all a very sensible decision by the Council, more or less unanimous, to support my motion to go back to the drawing board.

Tony Greaves
much as i enjoy a bit of political mudslinging - i feel your "diiging your heels in" is reminiscent of school playground name calling.

the "silly squiggles" you refer to bear no similarity to lovehoney's logo whatsoever.

can i make the suggestion that you park your tanks on somebody else's lawn and grow up a bit.
[quote][p][bold]tonygreaves[/bold] wrote: "1.How did Councillor Kerrigan and Councillor Greaves know about the Lovehoney logo and the website?" A friend of ours did an internet search to find shapes that matched the proposed "Silly Squiggles" logo. Top of the list came... The online sex shop was just an amusing diversion. There are real problems with the proposed "branding" of Pendle. 1. Not the right time to mess about with marketing the Council when it has been forced to make another £2 million of spending cuts and is struggling to maintain its services. 2. Proposed new logo is meaningless - just a "Silly Squiggle" (and, it now seems, a sleazy one). 3. Proposed slogan is also meaningless and not in any way distinctive to describe all the wonderful things there are here in Pendle. Already used by dozens of Councils and other bodies (try Broughton Hall for a start). 4. Proposed boundary signs very badly designed - and do we want signs at every entrance to Pendle saying "Pendle - sponsored by Boundary Mill" or whoever? All in all a very sensible decision by the Council, more or less unanimous, to support my motion to go back to the drawing board. Tony Greaves[/p][/quote]much as i enjoy a bit of political mudslinging - i feel your "diiging your heels in" is reminiscent of school playground name calling. the "silly squiggles" you refer to bear no similarity to lovehoney's logo whatsoever. can i make the suggestion that you park your tanks on somebody else's lawn and grow up a bit. hasslem hasslem

10:22am Tue 25 Feb 14

vicn1956 says...

£3,000 REPEAT £3,000!
Is it a case of promoting people beyond their capabilities or was the designer a relative of someone?
O other
P peoples
M money
£3,000 REPEAT £3,000! Is it a case of promoting people beyond their capabilities or was the designer a relative of someone? O other P peoples M money vicn1956

5:20pm Tue 25 Feb 14

fade2gray says...

Could councillor James Starkie please design a new logo for us in B&NES (Bath and North East Somerset, home of Lovehoney), to replace our old one . - http://www.bathchron
icle.co.uk/Lancashir
e-councillors-reject
-new-logo/story-2069
7333-detail/story.ht
ml
Could councillor James Starkie please design a new logo for us in B&NES (Bath and North East Somerset, home of Lovehoney), to replace our old one [ http://www.accessibl ewebdesign.co.uk/cli ents/cftdb/images/ba nes.gif ]. - http://www.bathchron icle.co.uk/Lancashir e-councillors-reject -new-logo/story-2069 7333-detail/story.ht ml fade2gray

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