‘Ditch the witches’ for new brand? Pendle’s planned new tourism image is ‘money down the drain’ says councillor (From Burnley and Pendle Citizen)
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‘Ditch the witches’ for new brand? Pendle’s planned new tourism image is ‘money down the drain’ says councillor
11:17am Thursday 26th September 2013 in Pendle
COUNCILLORS have defended a £4,000 project to promote Pendle as a tourist destination.
Liberal Democrat councillor David Whipp slammed the scheme as ‘money down the drain’ and criticised the council for using a slogan similar to famous confectionery brand Mars.
But councillor for economic development, enterprise and growth, Paul White, said the project was aimed at attracting new visitors.
He said: “This is about more than just the Pendle Witches.It is about getting people to set up businesses in the borough rather than in neighbouring areas, and about getting people in to shop and socialise in Pendle.”
The Brand Pendle scheme has been taglined with ‘Pendle - The Place to Work - Live - Play’, which Coun Whipp said was similar to the Mars slogan: ‘A Mars a day helps you work, rest and play’.
Coun Whipp said: “We have been talking about saving money and yet we have £4,000 here to promote Pendle with this Mars bar idea.
“When you ask people about Pendle, they associate it with the witches, that is Pendle’s brand, so good luck if you are trying to change that. It’s just money down the drain.”
Business leaders welcomed the scheme and David Fishwick, who runs a minibus firm in Colne and appeared in Channel 4’s Bank of Dave programme, said: “I think it’s a great idea. “Anything that promotes Pendle is fantastic.
“Pendle is a great location to start a business.
“Philip Mousdale, Pendle Council’s deputy chief executive, said: “The aim is to take a holistic approach to promoting Pendle, focusing on business opportunities, education, the local environment, recreation and quality of life.
“One suggestion is to replace the large sign on the M65 using the new logo.”
Further discussions will take place before a planned launch in March.
Burnley Council is advertising for a brand manager to strengthen its brand, on a salary of £33,000 to £39,000 a year.
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