ACCRINGTON-based car dealer Walker Farrimond is building a "virtual showroom" to provide motorists with a new level of service.

The leading Volvo and Mitsubishi dealer has appointed Motor Industry Web Services to develop its new website which will cover its five North West dealerships in Accrington, Nelson, Bury, Bolton and Preston.

Konrad McLean, art director at MIWS said the site would illustrate the wide range of services available at Walker Farrimond.

"Visitors to the site will not only be able to view existing used stock online, but will also have the opportunity to learn about special offers and book motor services."

Rob Nuttall, systems and logistics manager at Walker Farrimond said the advantages of buying cars over the internet were growing.