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12:54pm Friday 9th October 2009 in News
By Jon Livesey, Reporter
BURNLEY is to get a new logo as part of a £110,000 re-branding scheme to improve the town’s image.
The ‘visual expression’ consists of a computer-generated, three-dimensional image of lots of multi-coloured, tangled circles.
Council bosses have now spent £400 seeking to register the logo across five trademark classes, so it cannot be used by other towns.
It will be displayed at gateways to Burnley, on literature, and a website to make the image instantly identifiable with the town.
The design has split councillors’ opinions, with some describing it as ‘exciting’ and others comparing it to a ‘deformed insect’.
The new logo is part of the work being done by Burnley Vision Board after it secured £300,000 of funding from the North West Development Agency (NWDA).
Its programme of work includes a £110,000 scheme to re-brand the town.
Burnley Vision Board is made up of representatives of organ-isations including Burnley Coun-cil, Burnley Football Club, Burnley College and Aircelle.
It is believed that the different coloured circles are intended to represent the different aspects of the town.
The red is supposed to represent the urban part of Burnley, while the green symbolises the rural areas.
Coun Gordon Birtwistle, leader of Burnley Council, said he was a fan of the logo, saying it signifies the town’s ‘intertwining’ qual-ities.
He added that the town had beaten stiff competiton from others who had been interested in using the logo.
“The re-branding has gone really well,” he said.
“Burnley might have been a mess eight or nine years ago, but this shows we’re on the up.
“It’s bright and unusual and really exciting. I think it’s a brave choice, but I haven’t heard anyone with a bad word to say about it.
“We now have a Premier League football club and we want to be a Premier League town as well.”
Labour Coun Tony Lambert said: “I have no problem with the logo at all. I think it’s presentable and a good idea actually.”
But Conservative Coun Jonathan Gilbert said the money spent on the logo could have been used for ‘more important’ matters.
He said: “The logo is not the best I have seen. Animated it looks like some kind of deformed insect.
“Is it dynamic? I don’t think so.
“I don’t think it looks particularly professional, or business-like. That’s my reaction to looking at it.
“In terms of re-branding, it’s important to get the message across, but it is more important to tackle social and economic issues on the ground.”
YOUR VIEWS ON NEW IMAGE
Jerry Sanders, 63, of Ighten Hill, Burnley said: “It looks a little futuristic but very messy.
“We should have the Burnley coat of arms as our symbol not something that looks like a kid’s scribble. It would be better to have something we could be proud of.”
Sally Howard, 31, of Burnley, said: “It is a bit bizarre looking and I’m not really sure what it is trying to represent. It will make people think that Burnley is messed up which is not nice at all.”
Kevin Durkin, 38, of Deerstone Avenue, Burnley, said: “It’s definitely different but I wouldn’t have it as a town logo. The Burnley crest would be a lot better. The council would be better spending the money elsewhere.”
Caroline Mckavett, 17, of Barley said: “It is rubbish. It is just a load of squiggles which makes me think that Burnley is a place where there is chaos. It definitely does not represent the people of Burnley.”
Maxine Davis, 42, of Barley said: “As a design I quite like it but the images of disorder and chaos that it conjures up is not very nice. I am into graphics so I appreciate that a lot of work has gone into it but they could have done a lot better.”
David James, 62, of Brownhead Road, Burnley said: “It doesn’t mean an awful lot. It is just a load of scribbles and people will think Burnley is a mess. I hope they haven’t spent too much on it. They would be better using something which symbolises Burnley like the new college.”
Comments(78)
Ian_G
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1:14pm Fri 9 Oct 09
benny_090
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1:22pm Fri 9 Oct 09
john the boss
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1:23pm Fri 9 Oct 09
DavidBurnley
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1:32pm Fri 9 Oct 09
Kevin, Colne
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Mike Costa
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slammer
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raymack
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DavidBurnley
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spongsdad
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raymack
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raymack
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ClaretRover
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DavidBurnley
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Back Room BEP
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Inter-Rossiter
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MerlinTheVoiceofReason
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ganja man
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Wikidi
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andy1
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burner
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donkeybrain
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john the boss
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Back Room BEP
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jogalot
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Back Room BEP
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Michael@ClitheroeSince58
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steep
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Kernal Knut
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beam-me-up
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Old Timer
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burnleyvoter
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time.team
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FREDF2009
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Old Timer
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Rational
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wrinkles
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3:11am Sat 10 Oct 09
Rational
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1riversider
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shellywelly
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Mikeee47
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RamsgreaveRon
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1:42pm Sat 10 Oct 09
Lifeinthemix
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Burnleyite36
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4:55pm Sat 10 Oct 09
Darren Reynolds
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6:18pm Sat 10 Oct 09
Looking at all these comments I had to return again to ask the Lancashire Telegraph to present them to Councillor Birtwistle and Burnley's Chief Executive to show the anger of many people at this logo
Old Timer
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6:55pm Sat 10 Oct 09
Darren Reynolds
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8:06pm Sat 10 Oct 09
"Council bosses have now spent £400 seeking to register the logo across five trademark classes, so it cannot be used by other towns".
RamsgreaveRon
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9:10pm Sat 10 Oct 09
Gobbin
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9:28pm Sat 10 Oct 09
Longtimerover
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9:40pm Sat 10 Oct 09
Old Timer
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10:01pm Sat 10 Oct 09
Mikeee47
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11:24pm Sat 10 Oct 09
Old Timer
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12:03am Sun 11 Oct 09
Izanears
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11:50am Sun 11 Oct 09
Izanears
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11:56am Sun 11 Oct 09
raymack
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1:08pm Sun 11 Oct 09
raymack
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1:10pm Sun 11 Oct 09
RamsgreaveRon
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2:11pm Sun 11 Oct 09
richard a
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4:53pm Sun 11 Oct 09
Eileen Dover
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5:49pm Sun 11 Oct 09
fkhan wrote:Unfortunately when you get a story of this nature you get comments from the likes of this person who has absolutely no grasp of this subject. Of course you could employ some bin men with this money however if the brand succeeds in changing the terrible national image Burnley has then you will begin to see business invest in the area bringing money into the economy and jobs to the area - an example of how a successful brand can transform an area can be seen down the road in Bolton. Alas the 10 Bolton binmen they could have employed would not have done this.
What a waste of taxpayer's money particularly in the current economic climate. £110,000 would have kept 5-10 people in jobs for a year!!
raymack
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6:34pm Sun 11 Oct 09
Eileen Dover
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9:22am Mon 12 Oct 09
raymack wrote:Alas, you are missing the point again. This 100k isn't just for a logo (the LT would never understand this hence why it dumbs it down to look like it is just for a logo) it is for a long term strategy to market the town in a positive way to deal with the negative image it has. Your idea of involving local people assumes they will understand what outsiders think and what would make them change their attitude? You really need to understand the complex nature of placebranding to ensure what you come up with will appeal to people from outside - and of course you will never please everyone, for example I think having a crest as your symbol such as Blackburn has is old fashioned and paints an image to an outsider of an inward looking town worried about the future. Take a trip to Bolton and see their brand or even Salford's - you will then see that it is more than a logo (even if that is all a local LT reporter can undersyand it to be).
Eileen Dover, Kindly refrain from erecting strawmen. fkhan did not say "binmen", The post was "£110,000 would have kept 5-10 people in jobs for a year!!" As this money was for the promotion of Burnley,it would be reasonable for these people to promote Burnley.One or two of whom could be tasked with running a competition to find a suitable logo from those submitted by the citizens of Burnley,the others to actively promote Burnley. I am not aware of a successful brand/logo transforming Bolton,perhaps you can support your statement with references/premises.
RamsgreaveRon
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11:47am Mon 12 Oct 09
cazbly
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raymack
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3:12pm Mon 12 Oct 09
Old Timer
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7:14pm Mon 12 Oct 09
raymack
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7:50pm Mon 12 Oct 09
midas
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8:08pm Mon 12 Oct 09
Kevin, Colne
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Rational
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raymack
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9:36pm Mon 12 Oct 09
raymack
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9:38pm Mon 12 Oct 09
raymack
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9:39pm Mon 12 Oct 09
raymack
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9:42pm Mon 12 Oct 09
midas
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12:10pm Tue 13 Oct 09
raymack
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1:24pm Tue 13 Oct 09
jon626537
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11:12am Wed 14 Oct 09
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fkhan says...
1:01pm Fri 9 Oct 09