Row over Pendle 'rebranding' set to be resolved

COUN STARKIE

COUN STARKIE

First published in News

A BITTER row over a ‘rebranding’ exercise for Pendle is set to be resolved by the borough’s full council next week.

Coun David Whipp and fellow Liberal Democrats have dismissed the concept ‘Pendle – The In Place to Work, Rest and Play’ as ‘dated’ and ‘Mars bar marketing’.

And they asked for a decision backing the ‘Brand Pendle’ initiative to be reviewed by the borough council’s executive.

Coun Whipp said: “The squiggles that we have proposed are a nonsense and the road signs are a disaster.”

But Coun James Starkie, who has championed the exercise, has insisted that the plans will be a vital cog in promoting the borough’s economic regeneration, as it enters its 40th year.

Labour councillors have been supportive of the Conservative-led proposals but they have called for a rethink on the designs.

The Brand Pendle concept’s fate would now appear to rest with the authority’s 49 members, at next Thursday’s fulll council meeting.

Comments (3)

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7:37pm Fri 14 Feb 14

Cllr James Keith Starkie says...

Two stories, together, about the finances of PBC. The first, saying we need to save up to £1.5M (this coming year, on top of what we've had to do for the last two years, plus the forthcoming three) and the second about how the Council is looking at new ways of increasing its income, ie by promoting itself. It works for business and we must be innovative. The beauty of this campaign is that it is shared with the private sector and for it to work, businesses and all types of organisations can use the shield logos that can be amended to suit. Some design work has been amended and it will continue to evolve as time goes by. What will not change is that we must improve our economy - by encouraging people to Work, to Live, to Play - In Pendle. Part of the graphics package can be found here: http://www.pendle.go
v.uk/egov_downloads/
BrandPendle.pdf
Two stories, together, about the finances of PBC. The first, saying we need to save up to £1.5M (this coming year, on top of what we've had to do for the last two years, plus the forthcoming three) and the second about how the Council is looking at new ways of increasing its income, ie by promoting itself. It works for business and we must be innovative. The beauty of this campaign is that it is shared with the private sector and for it to work, businesses and all types of organisations can use the shield logos that can be amended to suit. Some design work has been amended and it will continue to evolve as time goes by. What will not change is that we must improve our economy - by encouraging people to Work, to Live, to Play - In Pendle. Part of the graphics package can be found here: http://www.pendle.go v.uk/egov_downloads/ BrandPendle.pdf Cllr James Keith Starkie
  • Score: 0

2:39am Sat 15 Feb 14

Timefor says...

Cllr Starkie - maybe a logo that best sums Pendle up would be "Bust n Broke"
Cllr Starkie - maybe a logo that best sums Pendle up would be "Bust n Broke" Timefor
  • Score: 0

9:29pm Sat 15 Feb 14

Lord_Lucan says...

Clueless in Pendle
Waste money in Pendle
No services left in Pendle
Potholes in roads in Pendle
Litter in Pendle
No jobs in Pendle
Pendle the in place to be.
You are having a laugh.
Clueless in Pendle Waste money in Pendle No services left in Pendle Potholes in roads in Pendle Litter in Pendle No jobs in Pendle Pendle the in place to be. You are having a laugh. Lord_Lucan
  • Score: 0

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