New Pendle signs ‘smack of Mars bar marketing’

Burnley and Pendle Citizen: New Pendle signs ‘smack of Mars bar marketing’ New Pendle signs ‘smack of Mars bar marketing’

CONTROVERSIAL moves to replace Pendle’s iconic skyline motif with ‘Mars bar marketing’ have been slammed by critics.

Ruling Tories have rubberstamped plans to replace the M65 sign coming into the borough with a logo reading ‘Pendle – the In Place to Work-Live-Play’, at a cost of £4,500.

Last-minute changes altered the phrasing from ‘Pendle – The Place to Work-Live-Play’, echoing the famous chocolate bar’s ‘Work, Rest and Play’ slogan.

Another £14,500 will be found to erect similar signs on all routes leading in and out of the borough, including border signs with North and West Yorkshire neighbours.

The move is part of attempts to celebrate Pendle borough’s 40th anniversary – but opposition Liberal Democrats have savaged the proposals.

Coun John David, group leader, said: “This is an extraordinary scheme. People in Pendle will not welcome this when we’re strapped for cash.”

Coun David Whipp added: “This is an outrageous waste of money, promoting a moronic Mars bar message with a poorly-designed logo. It should be scrapped.

“Pendle Hill and the Pendle Witches have a national profile. Why should they be airbrushed away and replaced by meaningless squiggles?”

Coun Ken Hartley, from Barnoldswick, is leading a campaign to reverse the Brand Pendle movement, endorsed by the executive last week. He said: “From my experience as an industrialist I would not touch either the concept or the artwork with a proverbial barge pole,” said Coun Hartley.

“I am incensed with the proposal and its total insensitivity to the current financial climate.”

Coun James Starkie, the Conservative councillor leading the initiative, said the signs would promote living, staying, shopping, learning, walking, and even fishing in Pendle.

Comments (10)

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3:16pm Wed 29 Jan 14

Cllr James Keith Starkie says...

Just for clarity: the motorway sign is in a poor state of repair and is damaged, it reflects poorly on the borough and needs replacing. The actual cost will be LESS than HALF the figure quoted.
Plus there is a proposal that the boundary signs would be sponsored and thus NO cost to the Council, indeed this project would have an inbuilt element of surplus.
The Council's own logo with the Pendle profile will remain for PBC's own use.
This marketing initiative has been designed so that all businesses and organisations can be part of it and use the new shield logos for their own purposes. i.e.. Shop In Pendle, Made In Pendle, Walk In.., Dine In..., Stay In...etc. - all to improve the economic vitality of the area.
How anyone can mock the idea of promoting Pendle is beyond me.
The whole idea is to build the prosperity of the area; show off the cutting edge businesses that we already have and encourage more to come here. Pendle is a great place to live and there are many opportunities for leisure.
Just for clarity: the motorway sign is in a poor state of repair and is damaged, it reflects poorly on the borough and needs replacing. The actual cost will be LESS than HALF the figure quoted. Plus there is a proposal that the boundary signs would be sponsored and thus NO cost to the Council, indeed this project would have an inbuilt element of surplus. The Council's own logo with the Pendle profile will remain for PBC's own use. This marketing initiative has been designed so that all businesses and organisations can be part of it and use the new shield logos for their own purposes. i.e.. Shop In Pendle, Made In Pendle, Walk In.., Dine In..., Stay In...etc. - all to improve the economic vitality of the area. How anyone can mock the idea of promoting Pendle is beyond me. The whole idea is to build the prosperity of the area; show off the cutting edge businesses that we already have and encourage more to come here. Pendle is a great place to live and there are many opportunities for leisure. Cllr James Keith Starkie

4:16pm Wed 29 Jan 14

coates warder says...

just put welcome to neson instead of pendle as nelson gets everything
just put welcome to neson instead of pendle as nelson gets everything coates warder

4:17pm Wed 29 Jan 14

coates warder says...

nelson jeez lol
nelson jeez lol coates warder

5:06pm Wed 29 Jan 14

HairyBowls says...

Sorry Councillor but its an absolute waste of money at a time when finances are tight on everything, this just appears to be frivolous cosmetics at best for no gain whatsoever...all at the taxpayers expense at a time we are all getting squeezed.
Sorry Councillor but its an absolute waste of money at a time when finances are tight on everything, this just appears to be frivolous cosmetics at best for no gain whatsoever...all at the taxpayers expense at a time we are all getting squeezed. HairyBowls

7:05pm Wed 29 Jan 14

Legal Beagle says...

"The In Place"? How incredibly naff. That's a phrase that was last fashionable about 50 years ago, and makes me think of black and white TV ads from the 1960's.

The image it portrays of Pendle is that of a sad relic from a long past golden age - though thinking about it ...
"The In Place"? How incredibly naff. That's a phrase that was last fashionable about 50 years ago, and makes me think of black and white TV ads from the 1960's. The image it portrays of Pendle is that of a sad relic from a long past golden age - though thinking about it ... Legal Beagle

7:28pm Wed 29 Jan 14

Lord_Lucan says...

I don't think anyone could have come up with a more naff slogan. It doesn't reflect well on the Borough, it is so dated and cheesy. I have to agree with Hairy Bowls this is a waste of rate payers money at a time when Councils should be making savings. Far from promote the area Councillor it will make us a laughing stock. I also would like to know how much you have paid consultants to come up with this nonsense or how much Officer time has been spent on it. It's just ludicrous and anyone with an ounce of intelligence can see that.
I don't think anyone could have come up with a more naff slogan. It doesn't reflect well on the Borough, it is so dated and cheesy. I have to agree with Hairy Bowls this is a waste of rate payers money at a time when Councils should be making savings. Far from promote the area Councillor it will make us a laughing stock. I also would like to know how much you have paid consultants to come up with this nonsense or how much Officer time has been spent on it. It's just ludicrous and anyone with an ounce of intelligence can see that. Lord_Lucan

9:27pm Wed 29 Jan 14

Kevin, Colne says...

This is one of those occasions when one wonders whether someone who was capable of independent thinking should have suggested copying Alfred P. Sloan Jr who when chairman of General Motors once abruptly adjourned a meeting as follows: “Gentlemen, I take it we are all in complete agreement on the decision here … Then I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.”

I realise that the issues are complicated but residents will simply be baffled by a council closing public conveniences while embarking on a marketing exercise of worthy purpose but doubtful execution.

Before considering the issue of boundary signage every member of the executive should have been asked to name the slogans from three or four local authority boundary signs. My guess is that the results of this little exercise would be very revealing.

I have passed the boundary sign of Burnley at Reedley countless times but I have no idea what the strap-line is, nor do I care. Much the same can be said about the boundary signs to Bradford, Leeds and Wakefield that I pass frequently.

I am of the view that a boundary sign with a warm and simple greeting is all that is required. Simple sign, simple emblem, simple message.

I am in no way mocking the idea of promoting Pendle but my view is that boundary signs are an ineffective way of doing so, or the message conveyed is quickly forgotten; notwithstanding the problems that arise if the slogan needs to be changed at some future date.
This is one of those occasions when one wonders whether someone who was capable of independent thinking should have suggested copying Alfred P. Sloan Jr who when chairman of General Motors once abruptly adjourned a meeting as follows: “Gentlemen, I take it we are all in complete agreement on the decision here … Then I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.” I realise that the issues are complicated but residents will simply be baffled by a council closing public conveniences while embarking on a marketing exercise of worthy purpose but doubtful execution. Before considering the issue of boundary signage every member of the executive should have been asked to name the slogans from three or four local authority boundary signs. My guess is that the results of this little exercise would be very revealing. I have passed the boundary sign of Burnley at Reedley countless times but I have no idea what the strap-line is, nor do I care. Much the same can be said about the boundary signs to Bradford, Leeds and Wakefield that I pass frequently. I am of the view that a boundary sign with a warm and simple greeting is all that is required. Simple sign, simple emblem, simple message. I am in no way mocking the idea of promoting Pendle but my view is that boundary signs are an ineffective way of doing so, or the message conveyed is quickly forgotten; notwithstanding the problems that arise if the slogan needs to be changed at some future date. Kevin, Colne

10:53pm Wed 29 Jan 14

will12 says...

The best sign to be placed would be "Nelson Closed, but Colne is very much open" or "Nelson -Place de Cocaine"or "Welcome to Pendle - by pass Nelson and Brierfield unless you need drugs, but Visit Colne and all other parts of Pendle that are really nice".
But what a waste of money, Austerity Cut's and "We're all in this together", and PBC, which, without PUBLIC money would have Bankrupt years ago!!
And WE as Tax Payer's are actually paying for it !!!!
The best sign to be placed would be "Nelson Closed, but Colne is very much open" or "Nelson -Place de Cocaine"or "Welcome to Pendle - by pass Nelson and Brierfield unless you need drugs, but Visit Colne and all other parts of Pendle that are really nice". But what a waste of money, Austerity Cut's and "We're all in this together", and PBC, which, without PUBLIC money would have Bankrupt years ago!! And WE as Tax Payer's are actually paying for it !!!! will12

4:07am Thu 30 Jan 14

MrBurnss says...

Love the idea, put the welcome mat out with the new signs then turn the lights off as if nobody is home.
Love the idea, put the welcome mat out with the new signs then turn the lights off as if nobody is home. MrBurnss

1:43pm Thu 30 Jan 14

leyton says...

Cllr James Keith Starkie wrote:
Just for clarity: the motorway sign is in a poor state of repair and is damaged, it reflects poorly on the borough and needs replacing. The actual cost will be LESS than HALF the figure quoted.
Plus there is a proposal that the boundary signs would be sponsored and thus NO cost to the Council, indeed this project would have an inbuilt element of surplus.
The Council's own logo with the Pendle profile will remain for PBC's own use.
This marketing initiative has been designed so that all businesses and organisations can be part of it and use the new shield logos for their own purposes. i.e.. Shop In Pendle, Made In Pendle, Walk In.., Dine In..., Stay In...etc. - all to improve the economic vitality of the area.
How anyone can mock the idea of promoting Pendle is beyond me.
The whole idea is to build the prosperity of the area; show off the cutting edge businesses that we already have and encourage more to come here. Pendle is a great place to live and there are many opportunities for leisure.
usual moron guff does anyone really understand what the idiot is talking about
[quote][p][bold]Cllr James Keith Starkie[/bold] wrote: Just for clarity: the motorway sign is in a poor state of repair and is damaged, it reflects poorly on the borough and needs replacing. The actual cost will be LESS than HALF the figure quoted. Plus there is a proposal that the boundary signs would be sponsored and thus NO cost to the Council, indeed this project would have an inbuilt element of surplus. The Council's own logo with the Pendle profile will remain for PBC's own use. This marketing initiative has been designed so that all businesses and organisations can be part of it and use the new shield logos for their own purposes. i.e.. Shop In Pendle, Made In Pendle, Walk In.., Dine In..., Stay In...etc. - all to improve the economic vitality of the area. How anyone can mock the idea of promoting Pendle is beyond me. The whole idea is to build the prosperity of the area; show off the cutting edge businesses that we already have and encourage more to come here. Pendle is a great place to live and there are many opportunities for leisure.[/p][/quote]usual moron guff does anyone really understand what the idiot is talking about leyton

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