EastEnders, BBC1

10:35am Tuesday 8th April 2008

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I KNOW it's not strictly a TV programme, but I'm afraid I couldn't let the new EastEnders advert slip past without comment.

In short: what on earth were they thinking?!

Were the soap's bosses on drugs when they came up with the idea of getting Bianca dancing up and down the market singing the Jackson Five in her inimitable Cockney twang?

The advert is so ridiculous, so annoying, that it's a bona fide "water cooler" conversation.

"Oh my - have you seen that new EastEnders advert with Bianca in it?" people are asking each other.

I bet when they came up with the slogan "Eastenders: everybody's talking about it", this wasn't what they had in mind.

But anyway, Bianca is back and although her entry into the country's most famous square was irritating, at least she and her brood will brighten up Walford and give viewers something other than the Max/Tanya storyline to talk about.

And I reckon we're in for fireworks when she finally meets up with ex-husband Ricky Butcher, back in town for Frank's funeral.

The shouts of "Rickaaaay" will be echoing up and down the classrooms and corridors of Britain for weeks.